Glossary
B2B – Business to Business
A commercial transaction conducted between two businesses.
B2C – Business to Consumer
A commercial transaction in which a business sells directly to the final consumer.
Barter Trade
A transaction in which goods or services are exchanged partly or entirely without conventional monetary payment.
Benchmarking
Comparing a company, product, or price against competitors or industry standards.
Broker
An intermediary who connects buyers and sellers and usually earns a commission.