Glossary
Market Attractiveness
How commercially appealing a market is.
Market Demand
The amount of a product that customers want to buy.
Market Entry
The process of entering and starting business in a new market.
Market Entry Barrier
A challenge preventing easy market entry.
Market Entry Strategy
The method used to enter a foreign market, such as exporting, distributing, or joint ventures.
Market Fit
How suitable an offer is for a particular market.
Market Gap
A customer need that existing suppliers do not fully meet.
Market Growth Rate
The rate at which a market is expanding.
Market Intelligence
Information and analysis used to understand a market and make better decisions.
Market Mapping
Identifying the main customers, competitors, suppliers, and other players in a market.
Market Opportunity
A favorable situation for selling a product or service.
Market Penetration
The level of product adoption or sales within a target market.