Glossary
SAM – Serviceable Available Market
The part of TAM you can realistically serve.
Share of Wallet
The percentage of a customer's total spending that goes to one supplier or brand.
SOM – Serviceable Obtainable Market
The part of SAM you can realistically capture.
Supply Chain
The complete network involved in producing and delivering a product.
Supply Shortage
A situation where there is not enough supply to meet demand.