Demand Hotspot
A market or area where demand for a product is especially high.
Glossary
Demand Potential
The possible level of demand for a product.
Demand Signals
Signs or data showing that demand for a product may be increasing or changing.
Demand–Supply Gap
The difference between how much customers want and how much the market can supply.
Distributor
A company that purchases products and supplies them to retailers, businesses, or other customers in a market.