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Glossary

  • Demand Hotspot

    A market or area where demand for a product is especially high.

  • Demand Potential

    The possible level of demand for a product.

  • Demand Signals

    Signs or data showing that demand for a product may be increasing or changing.

  • Demand–Supply Gap

    The difference between how much customers want and how much the market can supply.

  • Distributor

    A company that purchases products and supplies them to retailers, businesses, or other customers in a market.