Glossary
Market Positioning
How a product is perceived compared with competitors.
Market Potential
The possible future sales opportunity for a product in a market.
Market Readiness
How prepared a market is for a product.
Market Research
Collecting and analyzing information about a market, customers, competitors, and demand.
Market Saturation
A situation where most potential customers already have access to the product.
Market Segmentation
Dividing customers into groups based on characteristics or needs.
Market Signals
Information that indicates an important change or trend in the market.
Market Size
The total value or volume of sales possible in a market.